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The site triptide.london states the following, "Unique activities and places to stay in London." We observed that the webpage said " A drink with a view in artsy Peckham." It also stated " Send a card to the folks! The Beer Garden Club. Two wild otters at the wetland centre. The bloody tower, the vanishing princes and medieval menageries. The View from The Shard. Axe throwing in the East End. Sheer elegance and wondrous symmetry superbly located in West London." The header had plan your trip to London as the highest ranking keyword. This keyword was followed by what to do in London, places to stay in London, and events in London which isn't as urgent as plan your trip to London. The other words the site used was restaurants in London. London rewards is also included but could not be viewed by search crawlers.